franchise strategy

界面语言: zh

📖 释义

特许经营战略; 系列作品战略

EN: A business plan or approach used by a company to expand its brand and operations by granting rights to third parties to use its business model and brand.; A strategic plan for managing and growing a series of related media properties, such as films, games, or books, to maximize brand value.

💬 例句

The company's new franchise strategy focuses on rapid international expansion.

该公司的全新特许经营战略侧重于快速的国际扩张。
The studio's franchise strategy involves releasing a new movie every two years.

该工作室的系列作品战略包括每两年发行一部新电影。