franchise strategy

Langue: fr

📖 Définitions

Stratégie de franchise; Stratégie de franchise

EN: A business plan or approach used by a company to expand its brand and operations by granting rights to third parties to use its business model and brand.; A strategic plan for managing and growing a series of related media properties, such as films, games, or books, to maximize brand value.

💬 Exemples

The company's new franchise strategy focuses on rapid international expansion.

La nouvelle stratégie de franchise de l'entreprise se concentre sur une expansion internationale rapide.
The studio's franchise strategy involves releasing a new movie every two years.

La stratégie de franchise du studio consiste à sortir un nouveau film tous les deux ans.